SHISEIDO WASO

Creative Direction

WASO SHISEIDO SYNOPSIS

Our beautiful SHISEIDO WASO girl is upset about her skin. BUT. A Super Happy Honey Bee comes to her rescue, taking her on a journey into the WASO’s Beauty Wonderland. ¬†Each WASO product ingredient is represented by a quirky set of characters in Wonderland, who help rejuvenate and bring joy back to our Shishedo girl.

WASO-SHISHEDO-ANIMATION1

SHISEIDO WASO WONDERLAND FULL FILM

CREATIVE CASE STUDY

SHISEIDO approached us to create some thing special for their new cosmetic brand. After having exploring several creative solutions the one that stood out was the WASO Beauty Wonderland creative. Our brief was to include all 5 ingredients as part of a fun commercial aimed at the mellenial market.

So we got to work designed dancing carrots, a floating tofu family, a crazy but cute bee, cute furry Loquat PLumbs and sereene floating mushroom. All bunched together to make a magical and fun miniature world.