ZEN ELECTRIC LOVE

Creative Direction

ZEN | ELECTRIC LOVE ANIMATION

ZEN approached us to make a magical film for their valentines day campaign.  Their brand is youthful stylish and fun so we wanted to capture this energy in a creative animation that brought two people together through a bolt of lightning

CASE STUDY

We started this film concept by drawing on two main sources of inspiration.  First was the old classic hollywood musicals of the 1950’s, this energy was paired with the energy of Bangkok streets.  The crazy telephone wires, the uneven pavements, the neon, the pinks, yellows and purples of the reflecting taxis that pass by.  We went to great lengths to fill the amazing city with life and colour in an animated way.